Invest in
proven potential

Unleashing the human spirit through purposeful capital

We've made humans investable

At Humanize Capital, we believe the most undervalued asset in today’s market isn’t technology —it’s human potential, and paired it with the highest performing alternative asset class over the last 40+ years.

Numbers that WIN

17%

longer tenured

We invest in inner strength, optimism, and coping strategies to ensure candidates can thrive under pressure and lead with clarity.

15%

higher ROA

We invest in habits, accountability, and reliability that drive sustainable performance in complex business environments.

12%

lower debt

We invest in humans with ambition with purpose—individuals who set bold goals and do the hard work to achieve them.

Unlock the immense potential that
lies within

Human Quotient (HQ™)

Our proprietary, data-driven framework—developed alongside leading behavioral scientists—measures the cognitive and emotional readiness required for business leadership. By translating soft skills and human development into predictive indicators of long-term performance, HQ™ helps investors mitigate risk and invest with conviction.

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Humanize Funds

We invest in the highest-performing asset class of the past four decades: small, profitable businesses led by high-integrity operators. Our model backs exceptional individuals — often former athletes and mission-driven professionals — with the resilience and drive to acquire and grow enduring companies. By focusing on leadership and aligning incentives across operators, investors, and communities, we mitigate risk and unlock outsized returns. At Humanize, we invest not just in businesses, but in human potential and the future of Main Street.

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Trusted by global icons

The deals we've done

"I had the pleasure of working on the sale of my business. A successful business acquisition by identifying overlooked opportunities, cultivating strategic relationships, and consistently aligning transactions with long-term value creation."

Ryan Wilson

Acquired - Total Deal Value $14m

"Understood the business well and captured the size of it. We never felt pressured to make a decision, they treated us fairly, something you rarely find in M&A."

Brandon Pindulic

Acquired - $4m

"Thanks for the hard work and support during negotiations and due diligence. Shout out to Jay and the team for getting this done."

Josh Rubin

Acquired - $1.5m

"Their integrity was commendable. Moreover, they valued me throughout the process. I appreciate tat they didnt treat me like a commodity and valued me throughout the process."

Jaime Arias

Acquired - $1.1m